Safe Paw – A Gift of a Healthy & Safe Winter for Your Pet

GREENandSAVE Community
Posted on Tuesday 24th November 2009

Safe Paw is the No. 1 selling no-salt ice melt brand on the market. Safe Paw contains a patented dual-effect compound, made up of crystalline amide core infused with special glycols and works just as good as or better than salts or salt-based ice melt products. This non-corrosive composition gives Safe Paw a two-way timed-release action. The liquid component starts melting ice instantly while breaking its surface tension, which speeds up the melting process.

Sam's Club and Whole Green Earth Catalog are carrying Safe Paw for the first time this year and Walmart and PetSmart stock the product and reported record Safe Paw sales last year. Thousands of independent retailers and online stores also carry the product. The company credits the increase in demand to the higher level of green awareness among consumers and retailers and more people concerned about keeping their pets and children away from dangerous toxic salts and other ice melters containing toxic ingredients. Safe Paw just received the Green Award certification by the prestigious Parent Tested Parent Approved Group.

Leading veterinarian groups such as the American Veterinary Medical Association and the American Animal Hospital Association caution that exposure to salts and salt-based ice melting products, a common occurrence, can cause for dogs severe dermatitis, inflammation of the paws and serious gastrointestinal problems including vomiting and internal burns of the mouth and digestive tract.

Rock salt and other salt-based ice melters contain sodium chloride, calcium chloride or potassium chloride which can heat up to 175 degrees when exposed to water, ice and low temperatures. Often these salt-based white pellets (crystals) sit on ice and snow surfaces for a long period before penetrating into the ice. Exposure or digesting these salt compounds can cause health problems for pets and children. Moreover, these salts and salt residues left over from these products cause permanent damage to pavers, asphalt, concrete, wood decks, floors and rugs. Safe Paw is the only product that prevents nitrates that are harmful to the environment by burning and killing lawns and plants, and contaminating well and drinking water supplies.

Patented Safe Paw is the only guaranteed 100 percent salt-free ice melter on the market. Safe Paw’s non-toxic pellets are green and come in a clear ergonomic plastic jug, which makes it easy for consumers to use and find on the shelf. On Safe Paw packages you won’t find warnings found on all salt-based ice melters such as: “Danger! Keep away from pets and children. Wear rubber gloves and goggles when using. Wash contaminated clothing and call doctor immediately is contact with eyes or ingested.”

Safe Paw retails for $14.95 for an 8 lb. 3 oz. jug and also comes in a 5-gallon pail. Safe Paw is available at Walmart, PetSmart, Kroger, Stop & Shop, Giant Food, CVS, Shaw’s, Big Y, Acme, Petco and independent pet stores, veterinarian offices and via catalogues and web sites. Visit for additional locations.

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