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Location: Lenexa, Kansas
Website: www.inkcycle.com
Email: Broderick@inkcycle.com
Mission: Leaving the smallest environmental footprint possible.
Event Highlights: In 2007, our company joined the Greater Kansas City Chamber’s Climate Protection Partnership as a founding member. We joined with the belief that through sharing of best practices and continually elevating local awareness, we can begin to reverse carbon emission and other problems inherent in a geographic region that is a primary trucking transportation hub.
The Leadership:
Brad Roderick
Executive Vice President
Since: 2006
Biographical highlights: Brad Roderick is the executive vice president at InkCycle, where he is responsible for strategic initiative direction and vision. Roderick has more than two decades experience in positioning aftermarket and OEM printing supplies for maximum profitability. Prior to joining InkCycle, Roderick was principal partner at Roderick and Associates, a consulting agency to the aftermarket supplies industry. Past experience includes Sales and Product Management at Hitachi's Dataproducts Imaging Supplies Division. Before joining Dataproducts, he worked in the magnetic media and copier industries. He has won numerous sales, speaking and writing awards and is a frequent trainer, speaker, writer and a recognized leader on green initiatives within the print cartridge aftermarket industry.
GREEN Questions:
- What are the smart, green or eco-friendly features of your business or product?
It's the total package. Moving from just recycling to reduce landfill waste... to remanufacturing for reuse... to eliminating the need for anything to ever land hit the landfill. - What inspired your business or product?
The idea that we could grow a business and create U.S. manufacturing jobs by saving people money and improving the planet. - How do you envision customers using your services or product?
Printing beautiful pictures, creating dynamic presentations and communications on paper with the products that save them money and help them create a positive impact on the environment. - How do you see your business or product fitting in to the green movement?
This is a great question. Businesses can do far more than any government initiative or mandate to drive green practices. The more that consumers demand green products, the more businesses will create new and better ways to address their impact. Right now, we're at the forefront of being able to reuse waste products and give them a second life. - What would you change about your community, country or world to make it more eco-friendly?
In 2007, our company joined the Greater Kansas City Chamber’s Climate Protection Partnership as a founding member. We joined with the belief that through sharing of best practices and continually elevating local awareness, we can begin to reverse carbon emission and other problems inherent in a geographic region that is a primary trucking transportation hub. If there were only one thing I could do, it would be to continue to raise individual awareness of environmental concerns and encourage people to take personal responsibility of their actions.
- What childhood, personal, or career eco-experience inspired your current work?
I met a brilliant scientist who challenged me to look outside of the simple solutions. - Who inspires you in your eco-commitment?
My grandparents were farmers in the Midwest. I can recall their concern with some of the agricultural practices. - What professional accomplishment are you most proud of?
The creation of “grenk,” the first zero landfill-waste line of products in the aftermarket print cartridge industry. - What is one of your favorite eco-activities, products, or services?
Speaking to business organizations and students and explaining that individually and collectively they make an impact. - What is one of the things that you regularly do to make your life more eco-friendly?
Reduce “over consumption.” - What would you change about your home or office to make it more eco-friendly?
At grenk, we continue to make both mandated and optional changes within our facilities. - What would you change about your community, country or world to make it more eco-friendly?
I would continue to raise individual awareness of environmental concerns. - What book, movie, or TV show would you recommend people to read or watch?
"Stirring It Up: How to Make Money and Save the World" by Gary Hirshberg. Anything written by Carl Hiaasen. - In addition to your family and friends, what three people living or dead would you take to live with you for a decade on a deserted island?
Apostle Paul, Winston Churchill and Mark Twain - What quote (with source) or your own words of wisdom would you like to share with our readers?
The best way to predict the future is to create it. Peter Drucker.
