Our GREENandSAVE team is pleased to share information with our readers about products that help support sustainability. In this case, the recycled T-Shirt is not only made of ecofriendly material (60% recycled cotton, 40% post-consumer recycled polyester) but it also has a strong sustainability graphic message “PLAN PLANT PLANET” This article is part of a series covering trends relative to sustainable fashion, recycled materials, and the recycled T-Shirt.
Trends in Sustainable Fashion
According to Forbes Magazine (https://www.forbes.com/sites/sophiamatveeva/2020/02/11/top-trends-in-sustainable-fashion-today/?sh=76d21da64f41):
The fashion industry is the world’s second largest contributor to pollution. Talking about ethical commitments has become an expectation for brands, but many in the industry are secretly wondering if consumers are willing to put their money where they mouth is.
While climate change campaigner Greta Thunberg may be Time’s Person of the Year, fast fashion retailer Boohoo expects its revenues to grow over 40% in 2020. Consumers are more skeptical than ever, and are weary of greenwash and female empowerment messages created in boardrooms full of men.
The topic of sustainability in fashion is full of contradictions. Fashion, by definition, is ever changing, whereas to be truly sustainable, you would not buy anything new at all.
These are the main trends driving sustainable fashion today:
Consumers want to have their cake and eat it
Many people want sustainably made clothes and ethical working conditions, but they also want cheap prices. Since organic cotton is around 30% more expensive than the stuff covered in pesticides, the decision to buy sustainable clothes really does hit the pocket.
While some consumers are devotees of the green message, most put style first, with sustainability as a pleasant addition. Hugo Adams, CEO of the Frugi Group, an organic cotton brand, says the company has two distinct customer types: the dark green and the pistachio green.
The dark greens prize sustainability and ethics over everything else, and tend to be the most vocal. The pistachios put style and comfort in prime position. While the brand must be consistent in its communications, the marketing messages to either group emphasize different aspects.
Highlights on the Recycled T-Shirt:
Searching for eco-conscious apparel? Look no further than this unisex recycled t-shirt. It's made from 100% recycled fabric that's never re-dyed, saving energy and water, while also reducing pollutants and carbon emissions. Whether you need a soft and breathable base layer or an eye-catching solo piece, this eco-friendly t-shirt is the choice for you!
• 60% recycled cotton, 40% post-consumer recycled polyester
• Fabric weight: 5.3 oz/y² (179.7 g/m²)
• 24 singles
• Shoulder-to-shoulder taping
• 1x1 rib-knit neckband
• Blank product sourced from India
This t-shirt is made from recycled cotton scraps and upcycled polyester rPET, saving reusable textiles and plastic bottles from ending up in landfills. Buy this recycled t-shirt, and join the ethical fashion movement!
Sizes: S, M, L, XL, and 2XL
Colors: Black, Charcoal Heather, Heathered Navy
To ORDER one of these shirts, click here for Recycled T-Shirt