GREEN HOME SHOW #39: More on Green Finance: Part 3 interview Questions for Peter Krull on socially responsible investing
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The following content is from THE GREAT GREEN HOME SHOW #39.
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Guest Segment Time – 12:00 Peter Krull
Today’s guest is the founder and president of Krull & Company. He grew up in Western New York State, and graduated from Bethany College in West Virginia with a BS in Communication. After graduation, he worked with retailer, Sun TV & Appliances, based in Columbus, OH, working in sales, store management and corporate training. He then moved to Southwest Virginia in 1997 and entered the financial consulting business in 1998 with Merrill Lynch. After a client invited him to visit with Bill McDonough, the preeminent green architect one afternoon in 2004, and seeing the potential of sustainable thinking, he realized he could combine investing with sustainability and values, and founded Krull & Company that summer, much to the delight of his wife, Dr. Melissa Booth, a research scientist and environmentalist.
He’s a firm believer in the importance of education, both for clients and for the public at large. He’s published numerous articles on financial topics, speaks to groups regularly, and is involved with Rotary International. He is also a founding member of GreenDrinks Savannah, a social networking group dedicated to bringing like-mind people together in a relaxed atmosphere to discuss environmental issues. In addition, he’s a board member of the Center For A Sustainable Coast, an organization dedicated to protecting Georgia’s fragile coastal ecosystem. He is active with the Sierra Club and Altamaha Riverkeeper. He has been on the board of trustees of the Science Museum of Western Virginia and has helped raise money for Virginia’s Explore Park and the Boy Scouts of America.
Along with Melissa, he moved to Sapelo Island, GA in January of 2006, where Melissa is the assistant director and research scientist at the University of Georgia Marine Institute. Please welcome today’s green guest, Peter Krull
Thanks to Peter Krull for coming in to chat with us today. We appreciate you being here. How are you this morning?
Why don’t we start from the beginning:
- your back ground and living in Georgia, Your green lifestyle
- How I decided to start Krull & Co.
How did you get interested in being socially responsible investing
- How we invest people's money Tell us about how your business works...similar...different
- What trends have you seen in SR I in the last few years...
- GreenDrinks...and favorite sites on the web and why
- Talk about areas of investment....your process...where to reach you....
- socially, culturally your views from watching $ flow on what changes are occurring in America....
- predictions for the market....technology...
- Great Green Expo
You will be at the show..... correct?.....
- 3 things you do around the house...
Check the Radio Show Segments on GREENandSAVE.com for the ANSWERS!
Overall Segment #4 – 9:00
Welcome back to the GGHS
Guest Segment (continued) – 7:00
Global News / New Tech. Report (if necessary) – 1:00
A San Francisco based, bio-technology company Solazyme, which is developing techniques for converting vats of algae into car and plane fuel, will also exploit its manufacturing processes to make oils for other industries, including the food industry.
The company is already working on edible oils. Ideally these oils could provide greater health benefits, costs less, and be more environmentally friendly to create than current cooking oils. According to Harrison Dillon, president and chief technology officer, Solazyme can provide tailor-made oils.
The ability to shift into new markets largely revolves around the nature of algae itself in the processes employed by the company. First, the creatures; algae are seriously greasy. The North Sea oilfield and other large deposits are the fossilized remnants of algae blooms from hundreds of millions of years ago.
What's interesting is that algae are the original oil producers, not dinosaurs, as most people believe.
The Language of Green – 1:00 Sponsored by: Suntrust Mortgage of Christiana
These are totally foundational in nature and very important as we use them all the time in green discussion:
The term environment refers to an organization’s natural and human surroundings. An organization’s environment extends from within the organization itself to the global system, and includes air, water, land, flora, fauna, as well as human beings.
An environmental impact is a change to the environment. Such change can be positive or negative. Environmental impacts are caused by environmental aspects. Your environmental aspects can have a direct and decisive impact on the environment or contribute only partially or indirectly to a larger environmental change.
Sign-off, thank sponsors and crew, announce next weeks guests (Doug) – 1:00
We’d like to thank our sponsors: Suntrust Mortgage, CMI Electric, Energy Services Group, Myecoagent.com and Option Insurance Group and also our guests today: Peter Krull of Krull and Company. We also need to thank our studio crew: Our engineer – John Lamonica and Our producer – Brooke Chase. Please join us next week when our guest will be Dale Davis of CMI Solar Electric who’ll be here to talk to us about Solar power and how it could benefit you. Have a great week everybody!