NO MORE NEEPs!
Every purchase decision is a Carbon Event with implications on the environment, but more importantly on your wallet. With each purchase, consumers have the option to go green and buy an eco-friendly product which is beneficial to the environment. And while some green products cost more than their 'Non-Eco Equivalent Products', or NEEPs, in the short term, the truth is that eco-friendly products end up saving the consumer money in the long run, while doing the same for the environment.