Before you buy your next bag of coffee beans, it may do you some good to think about your purchase. It makes a dramatic difference, not only in the quality and flavor of the coffee beans, but also in the impact on the environment, to purchase from a sustainable roaster. All over the world, commercial coffee companies are focusing on the economic value for their brand, meaning that they want high-enough quality coffee beans for the cheapest possible cost.
Green Mountain Coffee Roasters takes it to a different level by focusing on sustainability in all of their products to minimize their global impact. They purchase Fair Trade coffee, which guarantees a set wage to the coffee farmer and simultaneously protects the quality of the coffee crop. This supports coffee growing economies in the developing world, minimizing poverty and letting farmers focus on the quality of the coffee crop instead of the bottom line.
Furthermore, Green Mountain Coffee Roasters hopes to build a demand for sustainable coffee all over the world and thus do away with the low-quality, commercial coffee production infrastructure that destroys forests and soils and takes advantage of small farmers.
As you reach for your cup of Joe every morning, remember that the type of coffee you choose truly makes a difference.
For a great selection of Bunn coffee filters, check out Bethany North's website, The Coffee Bump.
