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Demand for U.S. Made LED tube lights increases for International Sales


GREENandSAVE Staff
Posted on Sunday 7th October 2012
Three key factors have come into play to drive international demand for U.S. Made LED tube lights.

#1: The first reason for the increase in demand for American LED tube lights is based on the overall demand for LED tube lights across the planet. The high cost of electricity is the driver for Europe and many parts of the world that do not have the level of natural resources, like coal, as the United States. Many countries also do not have nuclear power programs to offset or supplement coal fired power plant production. As global population continues to increase there is no end in sight for the increasing demand on energy. Energy reduction has proven more cost-effective than energy production though solar and wind power, so LED tube lights are at the forefront of energy reduction strategies since they save 50% over the 2’, 4’, and 8’ fluorescent tubes that have dominated commercial ceilings worldwide since the 1950s. The research on the Global cost per kWh by country across the world provides perspective on many areas that are more than twice as expensive as the U.S. average cost per kWh of around $.10

#2: The second reason for the increase in demand for LED tube lights by U.S LED Manufacturers is based on the frustrations over the quality of the Chinese LED tube lights. The Chinese LED tube lights typically have internal or “dependent” drivers that do not meet the new LED industry standards with external “independent” drivers. See the article on the New LED Tube Light Standards. In most cases, the Chinese LED tube lights also do not have adequate thermal management with deep fin aluminum heat sinks to preserve the color quality, output, and the longevity of the Light Emitting Diode “Chips” along the length of the LED tube. Chinese products are typically less expensive due to lower labor rates than other parts of the world, but the cost of installation labor of the new LED tube lights at the recipient end is high enough that the end users would rather incur the cost only once rather than twice in the event of failure by the LED tubes without the external driver and deep fin heat sinks. The issue of reliability on the warranties and life expectancy also plays into the decision to avoid the Chinese made LED tube lights.

#3: The third reason for the increase in demand for a U.S. LED Manufacturer of LED tube lights is based on an overall trust in American engineering, quality standards, and warranty protection. America is respected to both innovate and execute as well as stand by its warranties. Given that well engineered LED tube lights may last 20 years in an office environment and about 7 years in areas running all day and night at 24/7 illumination, the attention to detail in their production is key for U.S. and International buyers.

Sample Market Traction:

One leading U.S. LED Manufacturer has seen a recent lift in overseas demand. “Our Independence Customer Service representatives and Account Managers ask about the source of the increasing overseas interest in our products, and in most cases the international individuals or companies have said that they were searching online for terms like ‘Made in America LED Tubes’ or ‘US LED Tube Manufacturer’ etc. and found us.” – Charlie Szoradi, Chairman and CEO of Independence LED (www.IndependenceLED.com). The Greater Philadelphia based company has its headquarters in Wayne, PA and manufacturing in nearby Boyertown, PA. The lift in the overseas demand for the Independence LED tube products has come from prospective buyers, but the Company reports a more dramatic lift from Distributors that want to Join the Authorized Reseller Network. Over the course of multiple emails, calls, Skype meetings, and reference checks, Mr. Szoradi says that Independence LED has started to build a growing network of International LED tube light Distributors and LED Manufacturer Representatives. The breakdown of either signed representatives or ongoing discussions, with companies that have reached out for information, include this breakdown. The list provides perspective on the “hot spots” of international demand that mirrors to a large degree the areas of the world with the highest cost per kilowatt hour.

Central America: Mexico and Columbia

South America: Venezuela and Brazil

North America: Nova Scotia

Islands: Puerto Rico, Jamaica, Bermuda, Philippines, and Guam (Some of the world’s highest cost of electricity, often exceeding $.30 / kWh)

Central Europe: United Kingdom, Northern Ireland, France, Portugal, the Netherlands, Italy, and Germany

Eastern Europe: Slovakia, Romania, and Hungary

Middle East: Bahrain and Lebanon

Africa: The Gambia and Nigeria

Plus: India and Australia

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