This is the third in a three part article series on “Green” communications.
Communicating any disruptive technology takes clarity and focus. Business decision makers do not have time to read through volumes of research analysis, watch dozens of videos, or click through long powerpoint presentations. TV commercials are typically 30 seconds by design to hold the viewers’ attention and the block off commercials is typically limited to two or three minutes. A disruptive technology like LED lighting is complicated, and one company has developed a set of three one and a half minute presentations to help make the case to take action through commercial LED lighting solutions.
WHY US (http://youtu.be/r6tPMarAxqw) focuses on the advantages of Independence LED as the partner to support customers.
This LED insight focuses on Why Us, which in this case is Independence LED Lighting Solutions as the author of the media. The other presentations in the series focus on why it makes sense now to use LED lighting solutions, and the advantages of picking a partner rather than navigating the complexity of picking LED lighting products for retrofits or new construction.
This presentation points out that retrofit experience counts and includes a roster of companies that have used LED lights along with supporting photographs.
Tips for business and property owners and managers:
Choose a trusted team with experience and inside knowledge from manufacturing to design and engineering. Plus, look for solutions partners that have LED Rebate Administrators, LED Account Managers, and LED Finance Experts, given that there are options for $0 front cost and savings share programs.
Look for partners that understand the nuances of LED Sensors and LED DeLamping strategies that yield high LED ROI and the lowest LED Total Cost of Ownership.
Make sure the LED lighting solutions partner has logistics experience with proven results from audits to LED installations.
Always ask to see LED Case Studies and References when selecting a lighting solutions partner.
In addition to youtube, the set of 3 presentations are also available on this page: http://www.independenceled.com/LED-SOLUTIONS-GROUP
As the marketplace starts to increasingly embrace “Green” and “Sustainability” initiatives, communication like this third of three short presentations may help move America towards energy independence. GREENandSAVE will continue to profile innovative products as well as communications strategies. To submit examples of relevant communications, please contact our editorial team via: http://www.greenandsave.com/contact_us.html
