This is the first in a three part article series on “Green” communications.
Communicating any disruptive technology takes clarity and focus. Business decision makers do not have time to read through volumes of research analysis, watch dozens of videos, or click through long powerpoint presentations. TV commercials are typically 30 seconds by design to hold the viewers’ attention and the block off commercials is typically limited to two or three minutes. A disruptive technology like LED lighting is complicated, and one company has developed a set of three one and a half minute presentations to help make the case to take action through commercial LED lighting solutions.
WHY NOW (http://youtu.be/0_LCvS6_mdg) focuses on common questions and the competitive advantages of LED lighting solutions.
This LED insight focuses on Why Now, rather than waiting to undertake an LED lighting retrofit or use LED lighting for new construction. The other presentations in the series focus on the advantages of choosing a partner over products, and what to look for in selecting the right partner to support customers.
This presentation raises and then answers key questions that are often posed by decision makers relative to changing their illumination from traditional lighting to commercial LED lighting. Here are the categories of decision makers and common questions followed by the answers given that LED efficiency has significantly increased over the past decade and LED cost has dramatically decreased.
Facility Manager, “What’s the real savings on our maintenance labor?” LED Answer: Long life significantly reduces maintenance costs.
Energy Manager, “What’s the real impact on our lighting energy costs?” LED Answer: Efficiency saves 50% or more on lighting energy costs.
Sustainability Director, “How does lighting compare to other Sustainability and CO2 measures?” LED Answer: Retrofits offer the most cost-effective CO2 reduction.
Human Resource Director, “How will new lights impact employee productivity?” LED Answer: Reduced eye strain increases employee productivity.
Chief Financial Officer or COO, “What’s the ROI on this lighting retrofit?” LED Answer: ROI is over 33% and financing is cash-flow positive.
Chief Executive Officer, “Will this increase our net operating income?” LED Answer: Lower operating costs increase company profit.
Board of Directors or Owners, “Is this the best time to invest in new technology, and will it increase shareholder value?” LED Answer: The cost of waiting is high, and shareholder value increases as profits increase.
In addition to youtube, the set of 3 presentations are also available on this page: http://www.independenceled.com/LED-SOLUTIONS-GROUP
As the marketplace starts to increasingly embrace “Green” and “Sustainability” initiatives, communication like this first of three short presentations may help move America towards energy independence. GREENandSAVE will continue to profile innovative products as well as communications strategies. To submit examples of relevant communications, please contact our editorial team via: http://www.greenandsave.com/contact_us.html
