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Meryl Streep and James Cameron Bring Attention to the Environment During Oscars Week


Daniel Hinerfeld, NRDC, Santa Monica, CA
Posted on Wednesday 3rd March 2010

Source: ecorazzi.com
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Last week I blogged about the event NRDC hosted with James Cameron and Elvis Mitchell at Fox Studios to bring attention to the environmental message behind the highest-grossing movie in history, Avatar. We now have video clips on the event online. It’s fascinating to watch Cameron talk about the politics, the process the environmental passion behind Avatar.

Cameron dispelled the notion many seem to have that Fox was uncomfortable with the film ideologically.Their only concern, Cameron said, was that a movie with so strong an environmental theme might not be a good financial bet. It’s good to see that canard laid to rest – buried under two billion dollars in gross receipts.

Cameron also talked about being humbled by nature as he made Avatar.After convening some of the world’s top visual artists to create new (imaginary) life forms to inhabit the fictional planet of Pandora, it turned out (again and again) that actual specimens from nature were more beautiful and bizarre than anything he and his team could invent.

Ultimately, “Avatar asks as all to be warriors for the earth,” Cameron said, and talked about the importance of multiplying our power by working through organizations like NRDC.

You can hear the Elvis Mitchell’s entire conversation with James Cameron on a special online edition of KCRW’s The Treatment.

In this week leading up to the Oscars, NRDC also is featuring an interview with multiple Academy Award-winners (and 2010 Best Actress nominee) Meryl Streep, about her role as an environmental health advocate. The interview is by the NRDC’s Wendy Gordon.

Streep has worked with NRDC for more than 30 years to raise awareness about weaknesses in the regulation of pesticides used in food production. Streep and Gordon created Mothers & Others, a group that supported NRDC in the fight for tougher pesticide residue standards, which, thanks to a law passed in the late 1990s, would protect particularly vulnerable sub-populations such as infants and young children. Read the full interview on NRDC’s Simple Steps web site and hear her talk about children’s health in the following audio.

This post originally appeared on NRDC's Switchboard.

Daniel Hinerfeld is Deputy Director of Communications at the Robert Redford Building in Santa Monica, CA. NRDC is a non-profit organization dedicated to protecting the environment, people and animals. NRDC was founded in 1970 and is comprised of more than 300 lawyers, scientists and policy experts, with more than one million members and e-activists.

Torrent Basket's picture
Posted on 11 June 2010 - 6:13am by Torrent Basket.
It is very easy to speak out about "what we should be doing.." but I really hope Mr. Cameron is walking his talk. Was the movie made in an environemtally sustainable manner? Does he use public transportation when he can? Does he live in a home with a small footprint? What is his personal carbon footprint? Etc. It also irks me that simply because someone can act or direct (i.e. is famous) then we in the U.S. act as though we should give their opinions on politics, the environment, or other topics completely unrelated to their expertise serious consideration! Sorry, but I don't think so.
seo services's picture
Posted on 23 June 2010 - 6:37am by seo services.
Look, the last thing I want to do is to launch another war on this site called horrible, but it is the truth that if Avatar had not relied on 3-D technology, and if it had been written better than what they have earned . The truth is that there was not even close. The Hurt Locker won everything before the Oscars. It was not just the Academy was all industry and critics. So go ahead and accuse them of being "trendy" or "fashionable" or "sexist." But do not just blame the AMPAS.
Watch Anime's picture
Posted on 27 June 2010 - 1:51am by Watch Anime.
It is very easy to talk about "what to do .." but I really hope Mr Cameron are walking your talk. It was the film made so environemtally sustainable? Do you use public transport when you can? Do you live in a house with a small footprint? What is your carbon footprint? Etc. also bothers me that just because someone can act or direct (ie, is famous), then in the U.S. act as if we must give its opinion on politics, environment, and other topics completely unrelated to their experience serious consideration! Sorry, but I do not.
earn money at home's picture
Posted on 30 June 2010 - 2:16pm by earn money at home.
I haven't even seen Avatar yet, but I am always in favor of movie productions that use green technology and motives.
Brisbane Web Design's picture
Posted on 12 July 2010 - 2:23pm by Brisbane Web Design.
I've always liked Meryl Streep, she has always been a mentor and great Eco-friendly person. I'm glad that stars are endorsing green living. To me it seems celeb endorsement is all too rare. This is refreshing. Thanks!

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