Simply Green News and Entertainment

Climate Change Bedtime Story Advertisement Draws Criticism

Jake de Grazia - Contributing Writer
Posted on Tuesday 16th March 2010
An independent advertising watchdog group in the UK is unhappy with a government-sponsored ad campaign focused on the dangers of climate change. The Advertising Standards Authority claims to have fielded over 1000 complaints about the ads, and they worry that the ads will be distressing to children.

Here is a link to the ad.

ACT ON CO2 is the government project that produced the ad. Here is a link to the campaign page for ACT ON CO2's Change How The Story Ends. The ad is part of that campaign.

What do you think? Too scary? Appropriately scary?
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